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Greater mobility of people within a country and across national borders means that more work groups in various companies are composed of people who come from different cultural backgrounds. This means that it is easy for communication that is conveyed in one way with certain expectations is received and understood very differently by a person from a different cultural background. Unclear communications lead to misunderstandings, conflict and loss of efficiency and morale for the work group and they are very costly for the company.

As with Cross Cultural Business Training, working with multicultural teams to improve understanding and communications relies on experiential learning that is lively, interactive and practical. The consultation and coaching provided by Dragonbridge is usually done at the site where most team members work and can be performed in from one to three days depending on the situation of the client.